How ordinary water became extraordinary...
A group of us who worked within the beverage industry at one time or another, sat around one day and started talking about the water category. We were thinking "why must a vitamin enhanced water be flavored, use chemical sweeteners, or have unwanted calories?" This was our question and we set out to find an answer.
Well, it was actually this one person who was smart enough to recognize this gap in the water industry and he was the one to set out and change it. But he didn't do it alone; so this is our story...
A few years ago, along with the boom of the bottled water business there was also an influx of different vitamin enhanced waters to choose from- but all of them either contained a ton of calories, were sweetened with artificial sweeteners, or were flavored to mask the taste of the vitamins. All of us were looking for something that tasted like water, and had the benefit of vitamins, however this option did not exist. So we did some research, and that research led to some testing, and that testing led to the evolution of bottled water in the form of basix vitamin water.
basix is a vitamin enhanced water that has zero calories, zero sugars, and no artificial flavors. Each bottle contains 50% of the recommended daily intake of 6 essential B-Complex vitamins. We named it basix because it has the 6 basic B-complex vitamins-get it? So, by drinking just 2 bottles a day, you would receive 100% of the recommended daily intake of 6 essential B vitamins.
Here is a list of some of things they are known to do for the body:
B Biotin (also known as B7)
Vitamin B is necessary for cell growth, the production of fatty acids and the metabolism of fats and amino acids. Recommended for strengthening hair and nails, biotin is found in many cosmetic and health products for the hair and skin.
B3 Niacinamide
Vitamin B3 assists in the working of nervous and digestive systems, as well as aids in the maintaining of healthy skin. Niacin works with other b-complex vitamins to metabolize food and provide energy for the body
B5 Calcium Pantothenate
Vitamin B5 helps the body extract energy from carbohydrates, fats and proteins. Pantothenic acid is an essential nutrient required to sustain good health.
B6 Pyridoxine Hydrochloride
Vitamin B6 (pyridoxine) assists in the balancing of sodium and potassium as well as promoting red blood cell production. It is linked to cardiovascular and mental health and has been suggested to boost the immune system.
B9 Folic Acid
Vitamin B9 is essential for red blood cell formation and beneficial in helping to reduce the risk of birth defects.
B12 Cyanocobalamin
Vitamin B12 helps maintain cardiovascular and nerve health and contributes to normal brain and nervous system functions.
We wanted to offer you (and ourselves) an alternative method for getting these essential nutrients into our bodies. We deliberately left the bottle clear, so it would be viewed as a water, but with the added benefit of these vitamins.
So, in short, we saw that there was a lack of options when it came to great tasting bottled water that had the added benefit of being enhanced with vitamins. Let's face it, sometimes you don't want a flavored water; sometimes you don't want a "sugar" water, and most of the time you certainly don't want anything artificial in your water. So we created basix vitamin water just for you (and us). Hope you enjoy…and yeah, they're really in there.
